Tonight’s post was originally written for a photography blog, but sadly, was rejected. I wasn’t too crushed, as I sort of liked the post. So I decided to share it with you fine folks. I hope you enjoy it.
The music was pounding across the club like a tidal wave of optimism. Graham felt like he had the world by the tail. He had just signed a new record deal, his fans loved him, and best of all, and he had stopped hearing the voices.
The voices had been present for years. They would tell him to do things, like destroy a hotel room, or abduct a monkey from a local zoo. He had been in therapy, but strangely, whenever he was in a session, the voices refused to talk. It was maddening.
So he enjoyed the evening, dancing, drinking, and generally having his wits about him. When he woke up the next day, in his hotel room, surrounded by passed out beauticians, from a local convention, and reeking of aged cheddar, he knew that the voices had returned. His toe nails were pink. It seemed that things had gone horribly wrong. Graham wished he had followed his mother’s advice and become a tax attorney. It was going to be a long day.
Standing Out
The term blog is a short hand version of the original web log. I have been blogging for a while, but I prefer the term blahg. Far too often the content is, well, sort of blah. That is why I sometimes start a piece with several paragraphs of strange and bizarre drivel, much like what you just read. The opening three paragraphs don’t have anything to do with photography, or today’s subject, photos for blogs, but they made me laugh. Monkey and aged cheddar are funny words.
Avoiding the Blahs
The easiest way to really make an article grab someone’s attention is to stand behind them with a big snake, and demand that they give it a read. This is not scalable, so one might try adding photos or graphics to their blog. They don’t eat nearly as much, and rarely escape, only to be found wrapped around the neighbor’s lifeless Pomeranian. So I would say that given a choice, photos are the way to go.
I write a blog, which is about woodworking mostly, but I also like to write about photography, social media, and sometimes events in the news. The pieces about woodworking or photography lend themselves well, to including pictures.
For woodworking, it is simple to set up and capture images relating to what is going on, in my shop, that day. One day, I got out an old English hand plane, and used it to flatten a board. It was an exercise designed to improve my skill at using hand planes. It also made a nice subject for the photo.
When I originally published the blog piece, I didn’t include the white boarder with the black stroke effect. I started to do it months later and realized, it acted like a mat board, which made the photo look better. Anything to improve the quality and aesthetic of one’s site is a good move, in my humble opinion.
Benefits
The obvious benefit, to the blog, is an improved appearance. This will catch the reader’s attention and when they first land on your blog, help persuade them to read for a while. This is important, because a recent blog, by Anne Helmond at ‘The Blog Herald’, mentioned that, “Technorati currently states it is tracking over 112.8 million blogs, a number which obviously does not include all the 72.82 million Chinese blogs as counted by The China Internet Information Center.”
With 200 million blogs, there is a lot of competition. If one doesn’t grab the reader’s attention they will lose those eyeballs. Conversely, if one does a really good job, and makes their content stand out, they may not only increase the amount of time spent on the site, they may get the person to return. And if done really well, the reader might subscribe, which is ultimately the goal of every aspiring blogger.
There is a third benefit, which surprised me, but has proven true over the last year. If one tries to capture their own images, several times per week, or in my case 7-10 times per week, they will improve their photography. It is incredible how much better I have become at my lighting techniques.
Some of the photos, which I took for the blog, have been good enough to sell. I am an exclusive contributor on istockphoto, and you may check out my blog piece about this industry here. It is interesting how one can combine interests like blogging and photography, to improve at both.
Ideas for Shots
There was a day, back in January, where I had a great photo, which I wanted to use. So I wrote a piece about cats and my confusion on a project I was working on. The focus was all of the errors I had been making, and how some of them had completely baffled me. I also addressed comments, by some of the readers, who seemed to think my blog had a cat bias. There had been previous post which featured cats and the dog lovers were feeling slighted. This is the photo I included in that post. I thought it was funny to have a dog photo, in a blog post, which didn’t mention dogs at all.
If one is creative, almost any photo may be included in a blog.
What if one doesn’t have time to take a photo or the piece doesn’t lend itself to photography? The simple solution is to buy a photo from a stock photo site, like the one mentioned above. They offer millions of photos and graphic design images, which only cost a few dollars to purchase. It is quick, easy, and they look great. Plus one is not violating copyright laws by taking ‘free’ images they run across on the internet.
Another solution is to create a graphic element. Excel is a helpful tool in this regard. If the blog piece has statistics or data, which you are sharing with the reader, you might consider creating a quick graph, in excel, and including it as an image.
Building Readership
As I mentioned before, including images will greatly enhance the quality of the blog posts, which should improve the retention of the reader, and make people want to return to your site. Since most blogs fall into the ‘blahg’ category, it will help you stand out from the crowd. Plus, who knows, you may just become a better photographer in the process. And if you get some good shots, you may have a future in stock photography. This, of course, will make you more money, which you may use to buy additional photography equipment. It is a vicious cycle, but a fun one.