Underwood Scotch and Wry Ch 8

Brian-Head-Shot-for-ExtremelyAvg“Scotch, neat,” Arthur said as he walked in the door.

Donna, the bartender, said, “You want me to bring it over to your group?”

“I wasn’t aware I had a group.”

“There is a pack of TAs in the corner that made me promise to send you their way, as soon as you had arrived.”

“How did they know I would be arriving?”

“Because you are a creature of habit.”

“I really am, and one of my favorites is drinking alone.”

A voice carried across the bar, and likely all the way to the state boarder, “Dr. Byrne, we’re over here.”

“Is there a small, enthusiastic Asian woman, hailing me?”

“There is,” said Donna, setting the drink on the bar.

“If you see this run dry…”

“Got it.”

Arthur made his way to the two tables that had been pushed together. There were pitchers of beer, a couple of laptops, and iPad and two baskets of popcorn.

Wen could barely contain herself, “Dr. Byrne, you were awesome, today!”

Kurt said, “You really were.”

Arthur took a seat and looked at Kurt, mostly because he hoped the blinding smile on Wen would fade, and asked, “On a scale of one to Gaga, how would you rate it?”

“A solid eight, but I’m a tough grader.”

“Good, that’s what I want. Take a gold star out of petty cash, Kurt.”

Wen said, “You must have stayed up all night writing that speech.”

“No, I did exactly as I told you I would, I faked it.”

The smooth baritone voice of Lawrence said, “You had me convinced you knew what you were talking about.”

“Thanks, but that was the entire bag of tricks. We’ve still got a few classes left. Any ideas?”

Susan raised her hand.

“You’re a TA now, Susan, you don’t need to raise your hand.”

“Sorry. Maybe the next lecture should be about some of the finer points of Twitter?”

A. was texting away and said, “The students seemed pretty fired up to start their accounts. It seems like a good plan.”

Susan blushed a little.

Arthur finished his scotch and raised the glass to the heavens. A voice from afar said, “I’m on it.” and then Arthur said, “So, what are the finer points of Twitter?”

Wen said, “Let’s brain storm,” and she began banging on her laptop.

“How about we start with some brain light raining,” Arthur suggested.

Wen wrinkled her nose and said, “We should talk about hashtags.”

“What’s a hashtag?”

Kurt said, “It is a way to group tweets.”

Arthur’s blank expression spoke volumes.

Kurt continued, “If you’re watching Glee alone at home and do a search with a pound sign…that’s what we call a hashtag, then you’ll find all the tweets relating to the show.”

“Interesting, so if I wanted to find people who like Harper Lee, I would just put her name after a pound sign,” Arthur asked.

Wen said, “Let me try.” A moment later she spun around her computer, “See, there are mostly quotes from To Kill a Mocking Bird, but I’m sure those people all like her writing.”

Lawrence said, “We should probably discuss junk followers.”

Arthur asked, “What’s a junk follower?”

Lawrence said, “Someone that just wants you to follow them back.”

“What’s wrong with following people back?”

“Noting, but the spammers don’t really care what you are tweeting or talking about, they just want you to click on their links and promote their crap.”

“Those bastards!”

Lawrence said, “You joke, but if one is serious about building a following, they just clutter up things.”

“Did you get that Wen?”

“Oh yes.”

“Good, now why would someone tweet in the first place?”

A. said, “You wrote a book, right?”

“An earlier version of me did, yes.”

“How do get sales?”

“They trickle in, but I have no idea from where.”

“But you get royalties, right?”


“Okay, imagine that people who like your book followed you on Twitter.”

“I can do that.”

“Now, let’s say you have 10,000 fans who follow and you’re about to release a new book.”

“Unlikely, but I’m with you.”

“You could tell them the launch date, you could interact with readers, thus making them more loyal, or you could find new readers by tweeting interesting stuff about your life.”

“So, a well built twitter following, without junk followers, is a marketing tool?”

Lawrence broke in, “Yes, but you need to avoid being marketing all the time, people hate that.”

Arthur nodded, “I would hate that.”

Wen asked, “How do all of you feel about ‘pls RT’?”

Everyone but Arthur seemed to dislike the concept, while he remained nonplussed. Wen asked, “Do you know what I mean, Dr. Byrne?”

“I have no idea.”

Lawrence said, “It is when people are begging you to retweet their tweet.”

“Why would anyone retweet something that has already been said, once?”

Wen said, “You have to understand that the only people who see your tweets are the ones who follow you.”

“I can see that.”

“So, let’s say you tweet something about a new book, and one of your 10,000 followers takes that tweet and retweets it to their 100 followers, because she adores your writing, then it extends your reach.”

A. said, “Retweets also show people you are not just a one way street.”

“Okay, A., you’ve lost me.”

A. continued, “People are more likely to help you with your goals if you help them with theirs.”

“Is everyone selling something?”

Lawrence said, “No, a lot of people just like hanging out, but maybe they have a friend who just put up a new blog post and they want to help him promote it. If you help, too, they will appreciate it.”

Wen said, “Which brings up a good point…”

“I’m not sure how many more good points I can digest.”

“…you want to be careful about blindly tweeting something with a link, especially blog posts, because it might be something you don’t want to have endorsed.”

“A retweet equals an endorsement?”

A. said, “Do you want to retweet an article about a Nazi who kicks babies and eats unicorns?”

“I am definitely con Nazis, pro unicorns, and indifferent towards baby kicking…are they kicking for distance or accuracy.”


“Is that measure in yards or with the crazy metric system?”

Donna brought over the fresh scotch and said, “Sorry, it is getting busy and I’m short-handed.”

“Well, in the interest of making you life easier, why don’t I order another now and you get it to me whenever it suits you.”

“You’re a doll.”

“You mind tweeting that?”

Donna walked away with a little extra swing in her hips. Arthur watched and it was apparent that the impromptu meeting had been adjourned.



Arthur is gaining relevance in social media.


One of the best, and simplest, explanations of the marketing power of social media. Grassroots rocks!


pls RT!



StephanieBerget like.author.displayName 1 Like

Lessons in Twitter along with the story, perfect. :)


@JuliaRBarrett nudged me over here, she is sometimes spiteful, she knows I am easily distracted and you sir, have just distracted me for the past 40 minutes (I'm a slow reader) as I caught of with the cranky Prof and the delightful Lou/Hu but alas I or not as I have caught up with all the chapters, I suppose I must return to the drudgery to which I receive a monthly retainer for, looking forward to the next instalment 

ExtremelyAvg moderator

 @tomstronach  @JuliaRBarrett Well then, kudos to Julia for spreading the word. I'm thrilled to have a reader from across the pond.  I had intended to make a literary reference to Robert Burns, because I loved the poem, but only today realized I'd named him Byrne (probably because of my love of the U.S. Chess player) That is one of the things about writing in public, all the warts show.


Of course, had I not mentioned that, nobody would have been the wiser, but I thought it a funny story and wanted to share.


Thanks so much for giving me 40 minutes of your day.

tomstronach like.author.displayName 1 Like

 @ExtremelyAvg Interestingly I heard a 'Professor' specialising in Burns say recently that the 'Selkirk Grace' attributed to him and spoken around the world on 25 Jan was NOT WRITTEN by the Man, but there is evidence that he recited it  enough I must get some work done and surveyors have turned up who will no doubt try and drag me from my office with their accoutrements and tins of spray paint for marking catch you later


@ExtremelyAvg @JuliaRBarrett @tomstronach that would be perfect kind Sir..


Twitter guilt has now kicked in. Thanks. :)

ExtremelyAvg moderator

 @BetsyKCross I hope it isn't too bad. I don't want to ruin the story and chase you away. I so look forward to your daily comments.

BetsyKCross like.author.displayName 1 Like

 @ExtremelyAvg Nah. Just figuring that I have to address Twitter/Triberr commitments sooner or later. Probably later. Or not at ll. That's the beauty of guilt. :)


  1. post op recovery garments, there is also

    a mastectomy camisole. a camisole is a type of undergarment for women which is sleeveless and up to the waistline in length. the neckline is usually extra-wide so that a patient needs not lift her arms to wear the camisole because

  2. to be taken seriously as a blogger.

    having your own domain gives your blog automatic credibility. choose a domain name that has keywords in it that people are searching for.use wordpress.orgtrue, you can get a free blog from wordpress.com or blogger, but having wordpress on your own doma…

  3. find more says:

    quoted, or tweeted? then your credibility is

    probably close to stellar.here’s the thing….your credibility is being built right along with your online presence. if you are writing consistently informative and interesting blogs, people will take notice. if your articles are worth their weight in…

  4. additions.2. try to find people that already

    do it – this will reduce your learning time down drastically and save you much annoyance.3. learn from a star who really earns a big salary as a skilled blogger – it’s time to stop looking for the next greatest thing.

  5. learn? different writers would likely produce different

    lists of skills, but here are five that i consider at least among the most important for effective writing.1. change weak verbs to action; omit useless words.although maybe not as important as my second on this list, i place action writing

  6. information – no matter if you have

    only 400 – 500 words of space, and you can only cover a few valuable points. fill your article with something educating. because the readers, who stumble upon your writings, are mostly looking for knowledge. they are mainly people who are

  7. online, i would answer your question and

    then go back to my blog and type something like…”a good friend asked me a good question the other day and i thought it was important enough to share with you. they were wondering the first thing they need to do

  8. to the oxford dictionary. but, you do

    need to adhere to good practices in spelling, grammar, and punctuation.spelling.misspellings in your writing can really turn a reader off. particularly in this day and age of ubiquitous spell checking software, you simply cannot afford to have typos sl…

  9. 7i9.pl says:

    application. a few blog site applications are

    only offered through designers hosts either for free or at a fee. in such scenarios, the service might provide exclusively blog hosting. in some other circumstances, the application might be used in order to upgrade remote weblogs which have been hoste…

  10. it and install by clicking on ‘install

    now’. you now have a great blog with a pretty theme.you can add many widgets in your blog available for various purposes. wordpress uses services like flickr and photobucket for uploading pictures making it an effortless process. there are forums whic…

  11. experimental work and generating cool and interesting

    results, the writing stage is less fun but just as important, if not more so.no, it’s better to try to write while also doing research. there are some parts of the write up that you can do while also doing experimental

  12. the kingdom of world wide web, online

    blogs are the most interactive medium to communicate others across the globe. majority of people preferring blog based website powered by wordpress in order to convey their business message among potential online visitors. an ever-increasing trend of w…

  13. easy to accomplish.once the wordpress software has

    been set up, you will seek out themes from the free themes that are available in wordpress, based on your preferences for a theme option. in most cases, this too will be a one click method of installation.the themes that you

  14. nowgoals says:

    topic must be an interesting one to

    be able to drive more traffic to your blog. the money made here builds up overtime as traffic to the blog grows.make money by selling someone’s product this is popularly known as affiliate marketing. your task is to refer potential buyer

  15. piece of writing. however, in letters that

    are written to colleagues, customers, and the general public, it is better to put away the dictionary. instead, the writer should choose words that are most familiar to people. even when the writer knows the person he or she is writing

  16. and is not a serious option for

    most bloggers.why? ok, let me give you 5 reasons why wordpress is superior to blogger:1. flexibility – the platform can be hosted at pretty much any site. you can have wordpress.com host your blog, or you can take it to your

  17. to say your views and you can

    go into detail with little effort. the good thing about writing about your personal experiences is that you can form a bond with your readers and that is always good. add photos from holidays and make your blog personal, it’s easy

  18. peeked, perhaps? sometimes writers use adverbs because

    they’re too lazy to think of or learn a more precise verb or adjective or don’t want to take the time or increase their word count by adding a longer description of an action. but just as often, adverbs are necessary.one

  19. nice way to earn extra money hosting

    ads on a website you already maintain anyway. adsense pays you for visitor clicks to the advertised products and/or services.advertisers pay for the added exposure they receive from google, and you get a portion of that revenue by directing bloggers to…

  20. adapt to many changes. sometimes you will

    realize that things don’t turn out the way you planned. this is not the result of poor preparation, it’s just the way world works. being able to adapt to change may well be one of the greatest keys to success. blog

  21. or other website etc.5. have pity on

    your readersthe typical network marketing reader has a very short attention span and it seems to be getting shorter with time. keep that in mind when writing your mlm posts, holding their attention is of the utmost importance in getting your

  22. Boyd Zapatas says:

    your blog and you have good traffic

    then you can start making money. the way is simple have links on your blog, put up adds and back up links on your blog and ask for a fee. if you have good traffic, people will pay you money for

  23. application to spell check, and any other

    technological tools that are available to help (this is not a final check, but it certainly will help) 3. proofread your paper at least one day after you have written it (it is amazing what you can find with a fresh

  24. an hour. that’s pretty good, but if

    i consider my business expenses, then the hourly wage i make is much lower.i find writing to be a very high roi activity, so i aim at making at least $250 an hour from it to cover the cost of my

  25. i am addressing a situation where you

    make money online without paying a dollar, or paying a comparatively small amount. however you put in your time and efforts which when quantified in monetary terms worth tens of dollars. the purpose of this article is to help newbies try

  26. thing you might want to do is

    sort through the details to make a pithy blog post.ghost writers can write your blog while you spend your time in other ways to help the business. if joe m. movie is a famous director who had directed dozens of successful

  27. self-narrative then there are good chances that

    reader will stick to your article until it finishes and revisits your website for more such articles. include headings, sub-headings, note, footnotes, etc. wherever necessary. you can also give numbering to the section headings and sub-headings.use bul…

  28. – this alone can help you get

    100′s of visitors. indeed choosing the best blogging platform can be pretty taxing for web site owners. with the variety of choices around, sometimes making the right choice is not that easy to do. each has its pros and cons, such

  29. to back it up can sometimes negatively

    effect your chances of employment. writing samples that might contain small errors in structure, grammar or punctuation might also rub your potential employer the wrong way, so make sure to comb through every aspect of any writing sample you submit.you…

  30. this link says:

    again without fail. the money is definitely

    in the list, and the more you focus on generating leads and getting more subscribers, the more successful your business will become.i speak from experience when i say this. you will want to make your email list responsive. in some niches,

  31. for the best blog writing service to

    help you with your posts. it’s time to bring you more customers. how do we do that? improve ranking in the major search engines such as google, yahoo etc. your goal should be to land your site on the first page

  32. vast amounts of effort for little monetary

    return, that’s not why people enter the field. to give you the edge there’s certain things that will keep you at the top of the pack these are:1: quality workquality counts, make no mistake you will stand or fall in the

  33. Best Ukulele says:

    whether the article writing services you are

    opting for offers a flexible and palatable package. till date the best way of website optimization is effective article submission to different directories. it will not only give high website ranking to the site in the result pages of the search

  34. on your blog start building backlinks to

    your blog through social media, social bookmarking, forum posting (add a signature to your posts or in your profile with your main keyword as the anchor text), article marketing, or buying high pagerank linkswithout going into detail about the above ta…

  35. most important occasions, one can resort to

    giving money instead. while this is usually not a terrible idea, it is also not exactly the most brilliant and thoughtful gift idea ever conceived.gift-giving for special occasions can be a bit strenuous mainly because of shopping for gifts. thankfully…

  36. of paper which will probably make it

    to the trash can after a few minutes, make use of those writing skills and go get money making jobs through the internet! there is definitely no time to waste. using your skills for a money making job is the best

  37. instead, we talked about “focus,” “purpose,” and

    “organization.” in short, we talked about marketing without her realizing it.you can’t separate writing and marketing. well, you can, but if you do, you probably will end up with a poorly written book that is unmarketable. a good author knows the

  38. you use, the greater your audience is.

    good article offers specific information, using simple words and phrases. moreover, prefer using shorter sentences. this gives more room for each thought, making your articles more easy to read.a good article should contain educating information. it is…

  39. my website says:

    about blogging services and programs. google and

    other search engines make no distinction between them. all search engines are interested in is your content. if you are producing good, relevant content, then it makes no, real difference as to which blogging program you use. the seo features built

  40. there will be times a post won’t

    display a desired look. that’s when going under the hood becomes necessary and not being familiar with html or css presents a real problem. hiring someone familiar with blogging isn’t expensive and is often worth the investment.the snugly warm fuzzy…

  41. step.make a planit can’t be stressed enough

    that you need a proper plan for your seo project to see success from it. this is something you should do well before you start adding content to your site since it should be composed with the plan in mind. try

  42. is the biggest blog site among these

    two?blogger.comblogger is a free blog site owned by google. its ease of use and fast set up has made it popular and the biggest blog site for setting up a free blogging outlet. blogger offers a variety of features for bloggers

  43. ip to serial says:

    the right mood to do the best.

    so, just how can you improve that situation and be more positive? you might not be able to afford the luxuries offered by google to its staff, but at least there is one thing you can do which will significantly improve

  44. to read or will steer your readers

    away all together.with that said, you can always use pictures and different ways to format your writing to create the initial interest. generally, blog writers will offer images that directly resemble the topic they are writing on, but that isn’t the

  45. thai seo says:

    now at the stage where you’re losing

    the will to live, get in touch, we can do the job together. simple. article marketing is one of the most effective ways to bring attention to your website by getting a higher search engine ranking. anyone can submit articles–all you

  46. as an affiliate marketer is not simple,

    but it is possible. if you know how to do it, you can make a good passive income very quickly.become a blogger do you have good writing skills? do you know how to set up a website or blog? (or are

  47. forrunners says:

    setup. one note though, if you have

    a blog on a subdomain it might limit what you can do to further monetize your efforts as well as hamper your creativity some. even so the rest of the article will pertain to pretty much any blog.to make a blog